The Victory Of Design Over Data

Apple's Partnership With IBM Is About The Victory Of Design Over Data

"...it points to a critical juncture in the history of computing. 

Design has become more important than data."

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IBM clearly has design in its DNA, but it is Apple that has mastered the art of making solutions “transparent” to users.

Developers and designers play an increasingly important role in enterprise computing because the design of specific applications is what makes computation accessible to users. Big data is a big nothing if you don’t know what to do with it.

This is the role of design, and this is why IBM has hitched its wagon to Apple. Apple does not own good design, of course, but it has incorporated the design sensibility deeper into its DNA for longer than any other company in the digital universe. As such, it is in a position to now use design to help unlock the value in the big data that companies like IBM have been working to accumulate. If design wins, data wins too."